At DAL Group we believe it is the right of all people with disabilities to have the opportunity to engage in productive and meaningful employment.
The Coca Cola Bus Stop Project was established to assist people with disabilities with reintegration, as well as becoming productive and economically independent members of the community.
On a personal level, the project has helped over 200 people with physical, intellectual, and hearing disabilities so far. But also looking at the bigger picture, the impact reaches far beyond and is reflected directly in passenger safety, the transportation system, and overall economic development.
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Managing Director of Dal Food, Ihab Daoud named the Personality of the Year for 2018 in Corporate Social Responsibility by Arabia CSR Network
With the great dependency on public transport in the state of Khartoum, commuters are confronted with several challenges while waiting for the bus every day, including the scorching heat, rain, and dust.
In response, not only did DAL identify a need for bus stop shelters and proper transit signs, but also entrepreneurial opportunities for people with disabilities. We felt compelled to act and the project was launched on the 17th of April 2014 as the first of its kind in Sudan.
Each bus stop kiosk provides passengers with small and inexpensive consumables such as mini cakes and biscuits, as well as newspapers, magazines, stationery, personal hygiene products, and much more.
Some route numbers and names have also been changed, making it easier to understand the bus routes throughout the city.
Major Accomplishments:

I’m proud to say that my children now have access to great education, and that I’m able to provide them with everything they need. I’m also supporting some family members, and I’m glad I can now pay back all those who helped me when I was in need.
I now have a steady source of income and no longer worry about my son Musaab’s food and medication, or my family’s needs. Even my friends and family have noticed the positive change in my life and behaviour, and everyone is so happy for me.
This project has contributed positively to my emotional and psychological well-being. Now, I’m able to pay my bills on time and also afford all the medication my mother and I need. I’m doing so well, I’m even looking to get married and settle down!
I think what makes this project special is the fact that it empowers people with disabilities and allows them to earn their own living rather than become dependent.